Vitafoods Asia 2019 delights with the latest global nutraceutical developments to Asia, growing 24% year-on-year
18 October 2019, Singapore – In 2019, Vitafoods Asia, Asia’s number one nutraceutical event, saw its attendance grow by 24% year-on-year as the event attracted 7,060 international visitors from 69 countries. The exhibition floor space increased by 30% and hosted 380 global suppliers.
Many of the visitors returned for a second day, impressed with the international nature of the exhibition, the diversity of suppliers with whom they could create business opportunities, and the variety of new key ingredients that could be sourced at this year’s edition of Vitafoods Asia.
“This year, we saw special interest in the New Products Zone and the newly introduced Market Entry Hub, which saw packed theatres,” said Chris Lee, Managing Director, Global Health & Nutrition Network Europe, Informa Markets. “Nutraceuticals is a thriving industry in Asia and Informa Markets aims to help support the industry by providing a knowledge base and platform to support the growth of nutraceuticals in the region.”
“今年，新產品專區和新推出的市場准入中心倍受關注，各展位都人潮洶湧。”英富曼(Informa Markets)全球健康與營養歐洲網路執行總裁Chris Lee表示。“營養保健食品是亞洲蓬勃發展的行業，英富曼矢志提供知識庫和平臺以促進本區域營養保健食品業的增長，全力支持這個領域。”
Vitafoods Asia is a showcase of the latest ingredients, product developments and technology to shape the industry through science and innovation. Held in conjunction with the exhibition, the Vitafoods Asia Conference was led by industry experts across 2 days, presenting on the most topical aspects of nutraceuticals today. These include personalised nutrition, mental wellbeing, nutricosmetics, sports and fitness nutrition, and digestive health.
How the industry is evolving in terms of new products and ingredients is what captivated visitors, exhibitors and conference delegates alike in 2019. A first-time conference delegate and visitor to the show, Rikhia Mazumdar, Global Senior Brand Manager for Reckitt Benckiser said that she would certainly return next year. “I've learned about new emerging trends in microbiome technology and also probiotics - that is something that you don't get sitting out of a desk job. This was very enlightening for me.”
此行業在新產品和新成分方面的演化趨勢，是2019年活動能招徠眾多參觀者、參展商和會議代表的一大原因。Reckitt Benckiser全球高級品牌經理Rikhia Mazumdar是首次擔任會議代表並參與盛事，她宣稱自己明年必定再來。“我瞭解到微生物組技術和益生菌的新興趨勢，這些都是你坐在辦公桌前無法掌握的知識。這對我來說非常具有啟發性。”
In terms of trends, Jeff Klien, R&D Scientist for Pharmatech said “Probiotics and Collagen have been huge. And they are definitely big presences in the US market as well, but it is interesting to see how overwhelmingly present they are in Asia.”
Aoife Marie Murphy, a Nutrition Scientist for exhibitor Kerry, said, "There's lots of different concepts, lots of new ingredients emerging. Protein is still a key trend and there's a move towards plant-based protein with the sustainability trends that are coming out. But we also see really novel innovation of ingredients with a lot of science behind them that have health benefits for the consumer. For example, there are a lot of different probiotics in terms of the need states, like healthy ageing. Sports nutrition probiotics are becoming really popular at the moment.” She added, “At Kerry, we've lots of different ingredients - we are working in the protein space, gluten, fibres, and probiotics. We have seen a lot of interest at Vitafoods Asia in these concepts."
參展商凱愛瑞（Kerry）的營養學家Aoife Marie Murphy說道：“不同概念造就了各種新成分的紛紛湧現，多姿多彩。蛋白質始終是主流趨勢，而重點正轉向基於植物的蛋白質，並預示永續趨勢的到來。無論如何，我們都見證了運用科學原理來研製的各種創新成分，為消費者帶來健康補益的佳音。例如，各式各樣的益生菌是針對不同的個人需要和狀態，如健康老齡化。目前，運動營養益生菌的市場迴響極其火熱。”她強調：“凱愛瑞備有的成分廣泛而多元，我們正積極鑽研蛋白質領域、麵筋、纖維和益生菌。透過《亞洲國際營養保健食品展》，我們曉得人們對這些概念有著濃厚興趣。”
The diversity in ingredients and suppliers held visitors at the show. Krishna Mohan Suri, Vice President Global Innovations & Chief R&D Officer for Universal Robina Corporation in the Philippines agreed. He said, “We got to know of a few unique ingredients and the opportunities they offer for us in terms of concepts. We also had the opportunity to meet suppliers with whom we could build new relationships.”
活動中呈現的成分和供應商的多樣性，緊緊抓住參觀者的心。菲律賓Universal Robina公司的全球創新副總裁兼首席研發官Krishna Mohan Suri對此深表贊同。他說道：“從概念上，我們瞭解到一些獨特的成分及我們獲提供的商機。我們也能把握機會去結識供應商，進而建立良好的合作關係。”
Another trend is the use of collagen not just for beauty, but for healthy ageing and sports science. Josh Hemelaar, Vice President Sales - China/APA for GELITA, a Vitafoods Asia 2019 sponsor, said, “Sports nutrition is being reinvented with science… and collagen is becoming a huge trend.”
另一個重要趨勢則是膠原蛋白的妙用，不只是美容領域，它在健康老齡化和運動科學方面也大放異彩。2019《亞洲國際營養保健食品展》贊助商之一的嘉利達（GELITA），其中國/ APA銷售副總裁Josh Hemelaar分享道：“科學重塑了運動營養品的形態……膠原蛋白正形成一股風靡全球的浪潮。”
The 10th edition of Vitafoods Asia will return to the Marina Bay Sands Exhibition and Convention Centre in Singapore from 23-24 September 2020.